No is the most important word in any language and an essential addition to every vocabulary. Nothing surpasses No in the category of saying what needs to be said, when, were and how it needs to be said. Being fluent in its us is a wonderful way of avoiding the company of those who cannot take No for an answer. “I see you cannot take ‘No’ for an answer, but it is all I have to offer. I hope your coming to terms with that will stand you in good stead in your future.” And, when they ask you why you are saying “No,” reply, “That is no way to take ‘No’ for an answer, but it is an excellent way to deserve one.”